Last week in my first blog post for my PR Communications class I talked about how I was pretty sure that public relations was the right field for me. The classes challenged but excited me, people seemed to agree and writing has only become easier but then I started to think. What kind of personality does the typical PR professional have?
An article published in Your Coffee Break, a UK lifestyle magazine that’s focused on material geared towards the professional business woman, listed out traits of a successful public relations professional. In 10 traits of Talented Public Relations Pros the author listed out the most important qualities and why they were so important to this specific field of work:
1. “Be a strong communicator and relationship builder”
2. “Be a good writer”
3. “Be informed”
4. “Be detail oriented”
5. “Be comfortable with public speaking”
6. “Be good at multitasking”
7. “Be flexible”
8. “Have thick skin”
9. “Be patient”
10. “Don’t be a know-it-all”
All of these traits make complete sense and in my opinion, one should be way higher on the list. Not being a “know-it-all” should come right after being informed. In PR, working in teams is a big deal. It’s important to be able to communicate one’s ideas but also to be able to actually listen to somebody else’s. By being able to do that, it’s like constant growth and knowledge being absorbed every single day on the job which is honestly the best part about the job.
It wasn’t until around high school that I began to realize that being able to work with other people without over powering them but also being able to speak your own ideas was a quality trait that not everybody possessed. It should be common sense that communication is not a one-way street and that it takes active listening and talking for the end product to reach full potential.
Photo cred to theabbiagency.com
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